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Yuri Cendejas Promoted to Regional Branch Manager

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First Southwest Bank • March 3, 2023

First Southwest Bank (FSWB) is excited to announce Yuri Cendejas' (pronounced “Yudi”) promotion to Regional Branch Manager based in Alamosa.

In this capacity, she’ll be overseeing the retail operations of the Alamosa, Center and Saguache branches. Ms. Cendejas began working with FSWB in November 2022 as Assistant Branch Manager building on 22 prior years of experience in banking.

Ms. Cendejas moved to Center in 1996. After starting her family, she began her banking career as a part-time teller with Vectra Bank. “We’re pleased to benefit from Yuri’s prior branch manager experience working at both Aventa Credit Union in Center and San Luis Valley Federal Bank in Alamosa,” said Isaiah Padilla, Branch Services Director .

Reflecting on her promotion, Ms. Cendejas said, “I’m excited to be back in the banking industry – back to where I started my career – and with such a unique bank.” FSWB is a locally-owned, independent community bank, and one of two Community Development Financial Institution (CDFI) banks in Colorado.

The bank’s emphasis on community and economic development is important to her.  

Though Ms. Cendejas’ office is in Alamosa, she will work with FSWB’s branches in Center and Saguache as well, and hopes to continue improving the bank’s customer service by supporting staff.

“I want to support my team by giving them the resources they need and empowering them to perform their jobs with confidence,” said Ms. Cendejas.

Ms. Cendejas has been working on building her own house for the past year. She is also passionate about her three daughters (ages 24, 20 and 12) and loves to watch their sporting events.

Stop by to say hello, email info@fswb.com, call 866-641-3792 or visit fswb.bank for all your banking needs.   

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