White Rock Specialties (WRS) was founded as a joint potato packaging warehouse endeavor between Rockey Farms and White Mountain Farms in the San Luis Valley, Colorado. Both farms had been conducting business in the valley for years and noticed a need for a packaging company specializing in organic products. FSWB walked the founders through the startup process, including acquiring and repurposing an old school building, retrofitting the space with equipment, expanding the utility capacity, and more.
Although the farms had to shut down existing production to allow for the new warehouse, after just a year, the facility had excessive waiting lists, and WRS was seeking a secondary loan for an even bigger expansion. Today, the state-of-the-art, certified organic packing and shipping operation processes about 1,500 sacks of potatoes a day, shipping conventional and organic products coast to coast.